North Dakota Tourism Study Shows Strong Return on Investment

Bismarck, N.D. – North Dakota Tourism today shared results from a Strategic Marketing and Research Insights study evaluating the effectiveness of the 2016 creative campaign and marketing promoting tourism in North Dakota.

Findings by the Indianapolis-based company show tourism advertising influenced 354,000 non-resident trips and visitor spending of $328.3 million through incremental and repeat trips. Further, non-resident visitors contributed $18.7 million to North Dakota’s tax base.

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