News Release: Travel and Tourism Week embraces the “Power of Travel”

This year’s National Travel and Tourism week (NTTW) beginning May 2, recognizes the “Power of Travel” and the industry’s role in driving the economy by bringing back visitors to support our vibrant communities and small businesses.

Held in conjunction with NTTW, North Dakota Travel and Tourism week is an opportunity to recognize the importance of the travel industry to North Dakota’s economic and social well-being.

North Dakota’s tourism industry is committed to a robust recovery which requires the return of business travel, meetings and events by implementing new safety protocols.  

The state is celebrating the week by showcasing road trip options and visitor experiences that represent the "Power of Travel.” The North Dakota Department of Commerce and partnering agencies will highlight North Dakota’s wide-open spaces, thriving communities, national and state parks, and historic sites. 

“While North Dakota’s travel and tourism industry has been significantly impacted by the COVID-19 pandemic with more than $1.2 billion in lost visitor spending, the state is positioned well for recovery,” Commerce Tourism and Marketing Director Sara Otte Coleman said. “National Travel and Tourism Week is a great time to communicate how the industry impacts our state and show how North Dakota is the perfect place to welcome a public ready for travel and adventure this year.”

The U.S. Travel Association celebrates NTTW as an annual salute to the tourism and travel industry.

The impact of travel and tourism in North Dakota:

  • North Dakota’s tourism revenue sustains 3,000 small businesses and diversifies our state’s economy.
  • North Dakota hosted 18.7 million visitors in 2020 (down 21% from 2019), who spent $2.1 billion (down 31.8% from 2019) in the state.
  • Tourists or visitors are more likely to consider relocating to North Dakota for a career, to start a business, attend college or retire.  
  • Travel generated $218.9 million (down 27.1% from 2019) in local and state taxes paid by visitors.
  • North Dakota received visitation from all 50 states and 30 countries in 2020.
  • North Dakota tourism generated $675 million in direct income to people whose jobs are located in North Dakota.

Travel is one of America’s largest industries
Source: U.S. Travel Association

  • A robust travel industry provides significant economic benefits for the nation, generating more than $2.6 trillion in economic output in 2019, with $1.1 trillion spent directly by travelers in the U.S.
  • Spending by travelers has aided state and local governments alike, generating $180 billion in tax revenue in 2019 to support essential services and programs.
  • Travel has been the foundation of a healthy workforce, serving as one of the largest private-sector employers in the U.S. and supporting 17 million jobs in 2019.