North Dakota Tourism unveils 2018 guides and destination marketing strategies

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Bismarck, N.D. – North Dakota Tourism unveiled its new materials along with destination marketing strategies for 2018. The campaign will once again include spokesperson, celebrity and North Dakota native Josh Duhamel as part of North Dakota Tourism’s ongoing efforts to market the state to visitors nationwide. To view the new materials and campaign, visit   

Duhamel has been the face of North Dakota since 2016, inviting visitors to explore his home state by showing a variety of experiences, like history, family adventure, outdoors, city attractions and other activities throughout the state. New additions will be added to the campaign this year, including experiences in Duhamel’s hometown of Minot and in Grand Forks.

North Dakota Tourism continues to promote vibrant communities, destinations and recreation through television, print and online. The Tourism Division will spend $2.9 million advertising the state in 2018. North Dakota is currently featured on the light-rail system in Minneapolis during the 2018 football playoffs and the Super Bowl.

In addition to the paid campaign, North Dakota Travel Matters is a new video and article series featuring the people behind the visitor economy of North Dakota and their invitation to “come meet my North Dakota.” This series is an online and social media promotional effort.

“Our destination marketing efforts continue to showcase the diverse offerings throughout the state,” North Dakota Tourism Director Sara Otte Coleman said. “Research shows that this campaign is building awareness and generating new revenue for North Dakota.”

Legendary has been a proven brand for North Dakota for the past 15 years, and this year’s advertising campaign continues to build on that positioning. An evaluation of the advertising campaign in its first year showed it had reached 3.8 million households and motivated more than 354,000 trips, generating more than $328 million in influenced visitor spending.