International Brand representing North Dakota is now The Great American West

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(Bismarck, ND) North Dakota Tourism — along with its international marketing partners of Idaho, Montana, South Dakota and Wyoming — is pleased to announce a new name and brand identify, The Great American West, that is being used to market the five-state region internationally.

“The Great American West brand captures the essence of this five-state destination,” North Dakota Tourism Director Sara Otte Coleman said. “This new brand will allow us to stand out in a very competitive international marketplace and showcase the stories of the diverse experiences that inspire travel in our region.”

Encompassing Idaho, Montana, North Dakota, South Dakota and Wyoming, the region was previously known as Real America. Starting today with its official relaunch, The Great American West brand will be used to strategically market North Dakota to tour operators, consumers and media.

“Fargo is happy to be one of the gateways to “The Great American West,” Fargo-Moorhead CVB President Charley Johnson said. “We know the new brand will strengthen the region’s overall appeal to international travelers who are searching for authentic adventure and cultural experiences, “The Great American West” is a wonderful complement to our “North of Normal” approach to hospitality!”

Formed as a multi-state international promotional cooperative in the early 1990s, the region has been marketing collectively for more than 27 years in seven key markets, including the United Kingdom, Germany, Australia, France, Italy, Benelux and Nordics.

“We are excited for the new branding and name change from The Real America to The Great American West,” said Sheri Grossman, Bismarck-Mandan Convention and Visitors Bureau CEO. “They strive to increase international visitation which fuels local economies like Bismarck-Mandan. It also creates new opportunities to showcase our Native American culture, outdoor experiences, booming downtowns and historic sites along our beautiful Missouri River.”

For more information about North Dakota’s international marketing program and efforts, visit Learn more about The Great American West at