So you may be wondering how we can call ourselves that. It all started with a pyschological profile of the U.S. states, done by Cambridge University and announced in 2008. They called us the friendliest and well ... we can't disagree. We were also the highest-scoring state in being sociable, energetic and enthusiastic. So here's your invitation! According to our own visitor research, North Dakota exceeds the nation in having warm, friendly people, offering safety in tourist areas, and a whole lot of other great qualities! Visit and see for yourself why we call our hospitality so legendary.