Melissa Luebbe - Redefining the Female Traveler with Generational Insights
Meredith Travel Marketing
Melissa Luebbe is the Publisher for Midwest Living, National Director for Meredith Travel Marketing. As an industry leader in tourism content marketing, Melissa and her team consistently deliver public sector tourism partners best-in-class marketing programs that encompass every media platform—print, web, mobile and social media.
Melissa first entered the tourism industry as the Marketing Manager of Great Lakes of North America where she served as the American Ambassador for inbound international familiarization tours with tour operators and travel writers from Germany and the United Kingdom; plus she was responsible for coordinating the fam trips, international trade shows, and sales missions by working with state tourism offices, CVBs, hotels, airlines, and attractions in each of the Great Lakes states.
Melissa started out with Midwest Living Magazine and the Meredith Travel Marketing team nearly 15 years ago, and has loved every minute of it. She takes pride and pleasure in serving hundreds of clients who quickly became friends. Melissa has played a key role in some of the country’s most respected tourism campaigns for local CVBs and attractions, as well as state and international tourism destination marketing organizations. She proudly served on the US Travel Association Board of Directors in 2015.
When Melissa is not traveling for business and sharing this fascinating insight into women’s travel trends, she loves to cuddle her adorable five-year-old and one-year-old sons and husband.
The research presented here is integrated into US Travel Association’s 2016 Leisure Travel Decision Making study series. This is the fourth installment in Meredith Travel Marketing’s biennial proprietary study, following up from “What Women Want,” “The New Journey,” and “Understanding Today’s Female Traveler.”