April 6, 2016, North Dakota Tourism E-Newsletter

Keep up on the latest tourism industry news impacting North Dakota

April 6, 2016 Newsletter

Travel Updates
Tourism Industry Conference
International Marketing
Group Travel Expert Tip
Cooperative Marketing


Travel Update



It's Not Too Late!

Want to hear what the candidates running for North Dakota Governor think about tourism in North Dakota? Register for the Travel Industry Conference in Grand Forks and attend a panel discussion April 12 at the Alerus Center in Grand Forks. The conference is April 11-13. In addition to the discussion with gubernatorial candidates, sessions include a personal brand strategist, an entrepreneurial leader, a VP from the largest provider of destination apps, five (current or former) state tourism directors from the region and experts on UAS technology, content development and more. Make sure you are there too! Click here to register online.

User name: NDTIC
Password: 2016Conference (case sensitive)


International Marketing

North Dakota again attended ITB Berlin, the largest travel and trade show in the world. The numbers of travel trade professionals and consumers attending this show is astronomical with more than 170,000 in attendance over five days. North Dakota was part of the Real America consortium for the first time this year, having attended as a standalone state for the past 11 years. The partnership again showed fantastic results, with more than 65 separate meetings during the travel trade portion of the show. Even the US Ambassador to Germany stopped by the booth during the show!

Many of the appointments were with media planning to visit the region, including North Dakota, in the next 18 months. One such group is in the state doing pre-shoot scouting along the Missouri River corridor. The return on investment of attending ITB and continuing the relationship building in the German-speaking countries is immeasurable and necessary for continued growth in this market.

While overseas, North Dakota Tourism participated in its first French mission as part of the Real America consortium. The four states along with representatives from RMI US and RMI France met with 18 tour operators, where 43 staff members or product managers were trained on the region’s activities, destinations, events and attractions. During the mission, the states participated in a consumer event one evening as part of joint marketing program with one key tour operator. The crowd was twice the expected size. Following the presentation, Real America reps mingled with the attendees and discussed holiday opportunities for them.

The group also traveled to Strasbourg and met with several tour operators, including one that we helped update their itineraries for product meetings happening later that week. It was a great start to France for North Dakota. Interest in our state was very high. By the time we left, we had increased our tour operator product in upcoming catalogs or on websites by 50%.


Group Travel Expert Tip

Partnerships with group-friendly neighbors multiply your effort. Click here to learn more


Cooperative Marketing

Have a fall event or a tourist destination in need of promotion? Our fall Canadian newspaper insert is the perfect way to showcase your North Dakota legendary adventure. We have four 1/8-page placements available. They are first-come, first-serve and can be reserved by contacting Maria Hager today!

  • Mpls St. Paul Magazine’s June issue will feature road trip destinations. For advertisement questions and placement, contact Kim Birkland today. Hurry because deadline is April 8. And, don’t forget to ask about their June, September and November weekend getaway e-newsletters.
  • M Magazine, Milwaukee’s Lifestyle Magazine, has partner spots available in its June issue. As an advertiser, you will benefit from a free link to your website from M Magazine’s complimentary digital edition. Deadline to reserve is April 27. Please contact Laura Schmidt for more information.

Make your advertising dollars go further by partnering with North Dakota tourism. From print advertising to digital deployments, our cooperative opportunities are designed to aid you in showcasing your destination to thousands of potential visitors. Contact Hager for more information.