Thanks for your commitment to working together to market North Dakota. Our mission at the North Dakota Department of Commerce Tourism Division is to bring visitors and their dollars to the State of North Dakota. Over the past several years, we have been building the LEGENDARY brand, focusing on North Dakota’s rich culture and history, scenic beauty and fun things to see and do. Last year we also expanded our border/city strategy, focusing on the unique events, dining and shopping that attracts weekend visitors. Our research and results focus continues to guide our creative decisions, and our return on investment continues to show significant economic returns to the state. This media plan includes information on our program areas and the partnership opportunities offered to our stakeholders. Each of our professionals is available to answer questions, assist partners, and work to fulfill the mission of the Tourism Division.
2014 Media Plan
Welcome to fall - when results and metrics are analyzed and plans are made for next year’s marketing efforts. This plan contains the details of how the tourism division will invest our marketing dollars and some efficient ways for partners to invest their time and money that will complement the state’s efforts and likely result in a greater ROI for all tourism partners. Our staff, along with our partners at Odney, have poured through thousands of opportunities and made the choices we feel will create more awareness of North Dakota and deliver bodies (with wallets) to communities and businesses.
North Dakota Tourism offers a cooperative advertising program to the industry with the goal of building brand awareness of the state while driving traffic to participating partners. By combining efforts, our advertising dollars go farther and we produce a greater impact. We have carefully analyzed hundreds of opportunities based on price, geographic reach, target audiences and niche opportunities to ensure that the partnership opportunities deliver tremendous value for your investment.
2013 Media Plan
It is an exciting time to be in the marketing profession and in North Dakota. This media and marketing plan is the result of hundreds of hours spent pouring over media sales kits, websites, online demos, reports and analytics. The tourism staff, along with our partners at Odney, has put together a good program for 2013 using some proven vehicles along with a few new options. The dollars we have available for purchasing media unfortunately are down this year due to a flat budget and increased costs.