North Dakota Tourism Media Plan

Thanks for your commitment to working together to market North Dakota. Our mission at the North Dakota Department of Commerce Tourism Division is to bring visitors and their dollars to the State of North Dakota. Over the past several years, we have been building the LEGENDARY brand, focusing on North Dakota’s rich culture and history, scenic beauty and fun things to see and do. Our research and results focus continues to guide our creative decisions, and our return on investment continues to show significant economic returns to the state. This media plan includes information on our program areas and the partnership opportunities offered to our stakeholders. Each of our professionals is available to answer questions, assist partners, and work to fulfill the mission of the Tourism Division.

2017 Media Plan
Thanks for your interest in North Dakota Tourism’s 2017 marketing and media plan. Josh Duhamel drew a lot of attention to North Dakota and had fun explaining, “Why visit North Dakota?”  We received more than 12 billion impressions on the launch of our campaign, we also hosted more than 28 FAMS this year.  Many visitors complimented the campaign and cited it as the motivation for their North Dakota trip.  The Centennial of the National Park Service also gave us a big reason to celebrate our own Theodore Roosevelt National Park.  Major attraction visitation was up and seven new tourism businesses have opened their doors to visitors.  We hope to continue to work with you, our valuable industry partners, to make our collective marketing even more successful while building respect for this sustainable industry.  If you would like a copy of the 2017 Media Plan, please contact Heather LeMoine, Marketing Manager at

Cooperative Advertising
North Dakota Tourism offers a cooperative advertising program to the industry with the goal of building brand awareness of the state while driving traffic to participating partners. By combining efforts, our advertising dollars go farther and we produce a greater impact. We have carefully analyzed hundreds of opportunities based on price, geographic reach, target audiences and niche opportunities to ensure that the partnership opportunities deliver tremendous value for your investment.