The North Dakota Tourism Division uses research to strategically analyze visitor activity, interest, market share, target markets, advertising effectiveness (ROI) and more. Internal efforts are complemented by national and international research provided by the U.S. Travel Association and contracted vendors.
The documents below are in portable document format (PDF) which requires free Adobe Acrobat software to open. Click here to get the latest version of Adobe Reader.
At-A-Glance facts on North Dakota's visitation are available on:
- North Dakota's Travel Industry
- What is Tourism?
- Canadian Visitation to North Dakota
- Hunters-Anglers to North Dakota
- Visitor Profile for Travelers to North Dakota
See how the tourism industry North Dakota fared in 2015. Click here for the 2015 Annual Report.
These documents show the return North Dakota received from Tourism advertising in 2014 and 2012. (Researcher: Longwoods International) Click here for the 2014 report and Click here for the 2012 report.
North Dakota Tourism partnered with Strategic Marketing & Research, Inc. (SMARI) to provide awareness of who visits, including basic information relative to visitor demographics, their origin, and extensive details surrounding their visitation. The report also identifies the visitor segments and know how to match the state’s diverse product to these various groups. Click here for the complete report.
Statistics Canada – the national statistical agency for Canada – provides a summary on Travel by Canadians to the United States, top 15 states visited. In the 2012 travel year, North Dakota kept a steady pace in visit by Canadians and had a 9.7% increase in traveler spending. North Dakota is the 10th most visited state by Canadians. Click here for the summary.
Since 1990, researchers at North Dakota State University have been tracking the six primary industries which bring revenue into the state. This document provides the most current estimates of North Dakota's economic base. For the Tourism industry, it reflects all expenditures by out-of-state visitors, which reached $5 billion in 2012. Click here for the complete report.
This document is a detailed measure of tourism's economic impact in North Dakota. Data sources include 2013 tax data, information from the U.S. Census Bureau, Smith Travel Research, the U.S. Bureau of Labor Statistics and others. It reports as visitor spending only visitors who travel 50-miles or further to their destination and/or have an overnight stay. (Researcher: IHS Global Insight) Click here for the complete report.