"Travel Matters" to North Dakota during Tourism Week and year round
For more information contact
Sara Otte Coleman, Director, Tourism Division
North Dakota Department of Commerce
According to studies gathered by the U.S. Travel Association, travel increases general wellbeing, contributes to greater productivity in the workplace and enhances relationships. Tourism is good for the economy. The travel and tourism industry fuels jobs, drives spending and has a major impact on the economy of destinations like North Dakota.
During National Travel and Tourism Week, May 9-17, the theme, "Travel Matters," highlights the benefits travel and tourism bring to communities and demonstrates the importance of travel.
To kick off travel season in North Dakota, Gov. John Hoeven has declared this week "North Dakota Tourism Week."
"Tourism is North Dakota’s second-largest industry and an integral part of our growing economy," said Hoeven. "Tourism Week is a great opportunity to recognize the state’s travel and tourism industry for its important contributions and to showcase North Dakota’s legendary attractions, destinations and events for visitors and residents alike."
"Travel is good for the soul and good for the economy," North Dakota Tourism Director Sara Otte Coleman said. "In North Dakota, one out of 12 jobs is tied to tourism. Many people are committed to promoting and preserving our rich culture, wide-ranging events and beautiful scenery. North Dakota has been deemed the friendliest and most affordable, which makes our authentic experiences easy on the budget. To be able to reap the benefits of travel, along with a great value, makes this an exciting summer for our industry."
Now in its eighth year, North Dakota’s "Legendary" advertising campaign, continues to be successful. According to research conducted by Longwoods International, each dollar spent in paid media in 2007 brought in $123 in visitor spending. That marks a 52% increase in return on investment from 2005, when each dollar created $81 in visitor spending. It is a 123% increase in return on investment from 2004, when each dollar created $55 in visitor spending.
Facts about North Dakota’s Tourism Industry:
Travel and tourism is a $3.96 billion industry in North Dakota. (NDSU)
- More than 16 million visitor trips are spent in North Dakota each year. (Longwoods and Statistics Canada)
- North Dakota travel generated $368 million in taxes. (Global Insight)
- If tourism didn’t exist, each North Dakota household would pay an additional $636 in taxes. (Global Insight)
- Each visitor adds $81 to the gross state product. (Global Insight)
- Advertising North Dakota is a 1:8 return to the state’s tax base. (Longwoods)
- Out-of-state visitors represent the largest portion of tourism expenditures in North Dakota.
- Sixty-eight percent (68%) of visitors are from out-of-state/out-of-country. (Global Insight)
- One out of every 12 workers owes their job to tourism in North Dakota. (Global Insight)
- Approximately $733 million in wages and salaries are generated through North Dakota tourism. (Global Insight)
Travel enhances productivity
At a time when people are trying to be as productive as possible, they’ll be happy to know that travel can enhance work productivity.
- According to a U.S. Travel Association survey, 82% of top executives believe that travel is important to achieving their business objectives.
- 31% of business executives believe that cuts to travel budgets will have a negative impact on their bottom line.
- 75% of executives believe that vacations improve their personal job performance. (Source: Williams, K. (1991). Avoid Burnout: Take Vacations. Management Accounting (New York, N.Y.)
Travel improves relationships and health
A variety of studies collected by the U.S. Travel Association prove that travel and vacations can make a difference in family life and health – both short term and long term.
- More than half of employed Americans say they come back feeling reconnected with their family after vacation (53%).
- Life satisfaction also increases during vacation, and these effects continue after returning home, according to a study of employees at the University of Tennessee.
- Travelers rate their overall health one full point higher (on a scale of 1 to 5) while on vacation. They also get three times more deep sleep after their vacation and sleep almost 20 minutes longer after their vacation.
To see a calendar of events and learn about all there is to experience in North Dakota, request a copy of the North Dakota Travel Guide by calling 800-435-5663 (800-Hello ND) or check out the North Dakota Tourism Web site at NDtourism.com.
North Dakota received two legendary designations in 2008 – most affordable (AAA) and friendliest (Cambridge University).