North Dakota Tourism Officials Attend Premier Tourism Industry Event
For more information contact
Sara Otte Coleman, Director, Tourism Division
North Dakota Department of Commerce
State and local levels tourism officials attended the Tourism Industry Association's (TIA) 25th annual Educational Seminar for Tourism Organizations (ESTO) in August. Sara Otte Coleman, Director, and Kim Schmidt, Public and Media Relations Director attended from the North Dakota Tourism Division. They were joined by Cole Carley and Brian Matson from the Fargo-Moorhead Convention and Visitors Bureau.
ESTO is the premier event for tourism marketing education and development. According to Otte Coleman, the most valuable element of the conference is the chance to share and brainstorm with other tourism marketers. "We gather amazing ideas and insights, and have an opportunity to share our best practices as well. We always come home inspired.”
In addition to public relations sessions in which attendees expanded their knowledge of new ways to enhance PR through new technology, social media and networking channels, the conference included the annual meeting of ESTO's Council of State Tourism Directors. This open forum allowed state directors an opportunity to work on collective issues like international marketing, research and public awareness, as well as further develop tools for future collaboration like a resource center and interactive list-serves.
TIA also presented its new branding to the 500 plus attendees at the seminar. TIA will soon be renamed the United States Travel Industry to help members, officials and the public better understand the role of the association.