North Dakota Tourism highlighted at largest travel and trade show

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Bismarck, N.D. – A leading North Dakota tourism attraction was recognized at this week’s US Travel Association IPW - the largest travel trade show in North America. North Dakota’s Theodore Roosevelt National Park was featured in a story written by United Kingdom journalist Lindsay Sutton, who won the U.S. Travel Association and Brand USA’s 2016 IPW Travel Writer Awards competition.

The story focused on the 100th anniversary of President Theodore Roosevelt’s role in the creation of America’s expansive and much-envied National Park Service. Sutton chronicled a trek across North Dakota, the U.S. state where the idea for the National Park Service was born.

“It was a great honor to have an attraction in North Dakota associated with this esteemed award,” North Dakota Department of Commerce Tourism Division Director Sara Otte Coleman said. “During the conference, our team shared experiences from North Dakota with the travel world and helped to highlight what our great state has to offer. This marketplace is recognized as the largest generator of travel to the U.S. by connecting U.S. travel organizations with international and domestic buyers from more than 70 countries.”

In addition to the award, U.S. Department of the Interior Secretary Sally Jewell highlighted North Dakota-based Theodore Roosevelt National Park and Native American Tourism projects during her featured speech at the conference.

The North Dakota delegation led by Fred Walker, international marketing manager of ND Tourism, included Charley Johnson of the Fargo-Moorhead CVB, Sheri Grossman from the Bismarck-Mandan CVB and Otte Coleman. The group’s appointment slots were filled with interested operators and media.

IPW, formerly known as International Powwow, is a one-stop opportunity for U.S. destinations, attractions and businesses to showcase themselves to thousands of influential travel professionals and media from international markets.

The business transacted at IPW has been calculated by the independent firm Rockport Analytics to bring nearly 8.8 million additional international visitors and $28 billion in international tourism spending to the U.S. economy overall.

As one of North Dakota’s leading industries, tourism attracts visitors to the state’s more than 600 attractions, 350 events and festivals and more than 800 hotels. In addition, more than 33,000 jobs in North Dakota are attributed to this robust industry.

North Dakota Tourism’s 2016 advertising campaign can be viewed online at NDtourism.com.