North Dakota Tourism Announces Actor Josh Duhamel as Face of 2016 Advertising Campaign

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North Dakota Tourism announced today international celebrity and North Dakota native Josh Duhamel will be the face of its new advertising campaign for 2016. The campaign, set to launch in January 2016, is part of North Dakota Tourism’s ongoing efforts to market the state to visitors nationwide. To view the new campaign featuring Josh Duhamel, visit www.NDTourism.com.   

Duhamel, who grew up in Minot, N.D., is best known for his role in the blockbuster film series, “Transformers,” as well as recurring roles in TV series “Las Vegas” and the films “Misconduct” and “This Is Your Death.”

“We are thrilled that one of North Dakota’s best-known natives would share his personal experiences and passion for our state as we promote North Dakota as a visitor destination,” said Governor Jack Dalrymple. “Because he grew up here, Josh knows firsthand all of the legendary experiences we have to offer, and that’s why he continues to come home to enjoy North Dakota.”

Throughout the 2016 campaign, Duhamel showcases a variety of experiences for North Dakota visitors, such as exploring state history, family adventure, outdoors, and up-and-coming city attractions, among other experiences throughout the state. Also highlighted is North Dakota’s Theodore Roosevelt National Park, tying into the National Park Service’s 100th anniversary in 2016. The campaign will include television, print, digital ads and billboards, along with North Dakota’s Hunting and Fishing Guide and Travel Guide.

“I was truly honored to have been approached with the opportunity to showcase North Dakota as a welcoming, friendly destination in the state’s new advertising campaign,” said Duhamel. “I hope this collaboration will inspire more visitors to experience what I’ve known for years – that visiting North Dakota is nothing short of legendary.”

“It is great to see Josh sharing his love of our world-class destination. Those who follow him in the media or on social media know that he is proud of his North Dakota roots,” said North Dakota Tourism Director Sara Otte Coleman. “We felt as though it was a natural evolution of Josh’s pride for his home state to have him to tell our story through this new tourism campaign, showcasing what makes North Dakota a must-visit destination.”

For more than a decade, Legendary has been a proven branding statement for North Dakota, and this year’s advertising campaign continues to build on that positioning. The state’s tourism industry has grown steadily since the initial launch of the Legendary brand with research showing the 2014 advertising campaign produced more than 1.2 million trips to North Dakota resulting in $236.4 million in visitor spending.