North Dakota promoted to outdoor enthusiasts at regional sports shows

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Bismarck, N.D. - A delegation of North Dakota travel and tourism officials promoted North Dakota's bountiful outdoor adventures, specifically hunting and fishing, at regional sports shows.

North Dakota Department of Commerce Tourism Outdoor Promotion Manager Mike Jensen recently attended five sports shows in the Upper Midwest and was joined by industry representatives from Brad Durick Outdoors, Bully Pulpit Golf Course, Cannonball Company, Devils Lake Tourism, Eastbay Campground, Garrison Chamber of Commerce, Harvey JDA and Woodland Resort.

North Dakota's travel and tourism officials visited with approximately 5,000 potential visitors at these shows, distributing thousands of 2012 Travel Guides, Hunting and Fishing Guides, North Dakota maps and brochures from partners who participated in the show partner program.

"Sports shows continue to be a successful way for us to reach outdoor enthusiasts," North Dakota Department of Commerce Tourism Director Sara Otte Coleman said. "North Dakota's quality outdoor recreational opportunities like fishing, hunting, hiking and biking continue to be a draw, and sports shows give us the opportunity to have face-to-face contact with potential visitors to educate them about our expansive offerings."

The sports show schedule included the Quad Cities Sport Show, Davenport Iowa; National Pheasant Fest, Kansas City, Mo.; Omaha Boat Sports and Travel Show, Omaha, Neb.; Milwaukee Journal Sentinel Sports Show, Milwaukee; and the Northwest Sports Show, Minneapolis.

North Dakota Tourism offered two partnership categories to industry partners: full partnerships and material distribution partnerships. Full partnerships allowed the partner to attend the show and display their own materials and banners while promoting their destination on site. Material distribution partners sent materials to the shows to be distributed by Tourism on their behalf. Jensen said it is best when partners can represent themselves face to face with attendees and book trips right from the booth.

Material partners included BHG, Inc., Bismarck-Mandan CVB, Dickinson, Greater Grand Forks CVB, Lakeview Lodge, North Dakota Parks and Recreation, Snowmobile ND and TR Medora Foundation.

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Make your North Dakota vacation more enjoyable by planning ahead and making hotel reservations in advance. For a listing of local convention and visitors bureaus offering travel assistance, go to: