Make unforgettable vacation memories in North Dakota
For more information contact
Rachel Retterath, Public & Media Relations Director, Tourism Division
North Dakota Department of Commerce
Gov. John Hoeven has proclaimed May 13-21, See North Dakota Week in the state in an effort to encourage North Dakotans to jump-start their summer vacation plans and "See North Dakota."
"This week is a great opportunity for North Dakotans to explore the many historical and cultural activities and destinations that make our state legendary," Hoeven said. "With our rich history, breathtaking scenery and outdoor adventures, unforgettable vacation memories are available for the entire family right here in North Dakota."
"With the increasing cost of gas, more and more families are choosing day trips and weekend trips for their family getaways," said Sara Otte Coleman, director of the North Dakota Tourism Division. "As families begin planning their summer vacations, we'd like to remind them to explore the treasures found right here."
In its fifth year, North Dakota's "Legendary" advertising campaign continues to be successful. According to researchers at North Dakota State University, tourism now accounts for more than $3 billion in economic activity each year and is the state's fastest growing industry. Each dollar spent in paid advertising in 2005 brought in more than $81 in visitor spending. This means that the $1.08-million investment in advertising North Dakota tourism brought $88 million to the state in 2005, a nearly 50 percent increase of return on investment from 2004.
"North Dakota's tourism industry has a significant impact on economic development, creating jobs and generating revenue for local communities," Hoeven said. "Visitors to our state not only experience the exciting vacation opportunities available here, but also all the reasons why North Dakota is a great place to live, work and do business."
To learn about all there is to see and do in North Dakota, request a copy of the North Dakota Travel Guide by calling 800-HELLO ND, or visit www.ndtourism.com. A North Dakota calendar of events can also be found on the Tourism Division Web site.