November 17, 2016, North Dakota Tourism E-Newsletter

Keep up on the latest tourism industry news impacting North Dakota

 

Travel Update
Tell Me Something Good
Sport and Travel Show Partnerships
Visitors Still Rely on Printed Materials
Join Tourism's Literature Rack Program
Real America German Mission
Cooperative Advertising Grant Deadline December 1
Micro Moments at Game Changers
Group Travel Industry Survey
What a Deal! 
Media Plan Correction

  

Travel Updates

 

 

Tell Me Something Good

  • HR 4665, or the Outdoor REC Act of 2016, has passed the House and is on the way to the Senate. This bill directs the Bureau of Economic Analysis of the Department of Commerce to assess and analyze the outdoor recreation economy of the United States - which supports an estimated 6 million jobs and generates $646 billion in economic activity annually. In conducting the assessment, the Bureau may consider employment, sales, contributions to travel and tourism and other appropriate contributing components of the outdoor recreation economy.
  • Wind farm that would have impacted Theodore Roosevelt National Park denied permit.

 

Sport and Travel Show Partnerships

North Dakota Tourism plans to exhibit at four sport and travel shows across the Upper Midwest in the spring of 2017. They are in Chicago, Omaha, Milwaukee and Minneapolis. The Tourism Division is looking to provide promotional opportunities through in-booth and brochure distribution partnerships. In-booth partnerships are a great way for a destination or attraction to work alongside North Dakota Tourism staff to speak directly to consumers and display banners and materials. No one can sell your destination as well as you. In-booth partnerships are $250 to have staff in the booth. Don’t have the time or resources to go to the show? Tourism would be happy to hand out brochures on your behalf. Brochure partnerships are $75 per brochure, per show and are the most economical way to get your information in front of thousands of potential travelers.

2017 Sport and Travel Shows

  • January 21-22 – Chicago – Chicago Travel and Adventure Show
  • February 23-26 – Omaha, Neb. – Omaha Boat, Sports and Travel Show
  • March 8-12 – Milwaukee – Milwaukee Journal Sentinel Sportshow
  • March 23-26 – Minneapolis – Northwest Sportshow

For more information or questions, contact Mike Jensen at 701-328-2509 or mjjensen@nd.gov.

 

Visitors Still Rely on Printed Materials

Technology has drastically changed how we travel, but one thing remains the same: Tourists still value printed brochures. In fact, once they reach their vacation destination, brochures are their No. 1 resource and they rely on them more than websites, according to a study by Bentley University’s Center for Marketing Technology.

Travelers made it clear that even with constant access to online information, they still value printed brochures and take action based on what they read. The findings include:
  • 7 out of 10 tourists and visitors pick-up brochures at their travel destination
  • The influence of brochures from a display stand (69%) has edged ahead of websites (68%) when a tourist arrives at their destination
  • 95% of visitors had their travel plans influenced by information from a brochure
  • 83% plan to visit a business or attraction highlighted in a brochure, map or travel guide
  • 78% of visitors consider altering their travel plans as a result of a brochure
  • 53% of travelers use brochures to plan their trip before they arrive at their vacation spot

The survey included responses from 1,732 visitors at 17 locations in North America, Europe and South Africa. 

 

Join Tourism's Literature Rack Program

If you are a part of the tourism industry and are interested in participating in the Literature Rack Program for 2017, please contact Tammy Backhaus for more details at 701-328-2526 or email tbackhaus@nd.gov. The deadline for participation is January 13, 2017. 

 

Real America German Mission

North Dakota Tourism, along with partners Montana, Wyoming and South Dakota, just returned from a 10-day mission to Germany and Switzerland. The group had 25 total sales and media meetings in eight cities. Members gave 14 presentations training media and travel trade to what there is to see and do in the Real America region. More than 170 sales members from numerous tour operators and travel agencies were trained by the states. Destinations visited during the mission: Munich, Hamburg, Gottingen, Bovenden, Hannover and Frankfurt in Germany and Zurich and Windisch, Switzerland.

The mission was in lieu of ITB Berlin. The plan behind the mission was to train and meet with as many travel professionals as possible.  Training at the grassroots level to provide better understanding of available product was the goal. Leads from the mission will be available soon.

 

Cooperative Advertising Grant Deadline December 1

At this year’s Industry Summit, the Tourism Division announced a new cooperative advertising grant option to assist partners in funding their advertising efforts in 2017. Eligible advertising programs are marked with a co-op starburst in this year’s Media Plan. Click here for the Media Plan online

Partners are encouraged to submit their grant application as soon as possible. The application is also online here. Please remember that this is a 1:1 cooperative marketing match. North Dakota Tourism could supplement half of your advertising, up to $4,000. Direct questions to Dean Ihla at dihla@nd.gov.

 

Micro Moments are Game Changers

Micro moments tie into experiential travel, and that is exactly what people are looking for today. Click here to find out how they impact travel.

 

Group Travel Industry Survey

Today’s group travel planners are busy, tech savvy, adventurous and open to new ideas, according to new data collected by The Group Travel Leader. Click here for survey results.

 

What a Deal!

Partners are reminded to take advantage of the "Deals" section at NDTourism.com. Do you offer discounts or work with other tourism entities on packages? If so, add them to the deal section of our website. It's FREE and adds another element to your marketing efforts.

 

Media Plan Correction

In the 2017 Media Plan, the monthly leisure email marketing program on page 70 should have been listed as $400 per deployment.