May 19, 2016, North Dakota Tourism E-Newsletter

Keep up on the latest tourism industry news from North Dakota

May 19, 2016 E-Newsletter

 

Travel Update
North Dakota Advertising at Full Strength
Real America Summit and Roundup
Group Travel Expert Tip
Tribal Tourism Summit
Tourism by the Numbers
Midwest Travel Twitter Chat
Trails Conference
Cooperative Marketing

 

Travel Update

             Adventures in North Dakota
             North Dakota Beer and Wine Trail
             North Dakota Art and Culture Guide
             North Dakota Golf Trail
             North Dakota Food and Festivals

 

North Dakota Ad Campaign at Full Strength

Never has it been more important to North Dakota’s statewide economy that tourism advertising make a big impact. While research from this year’s campaign won’t be completed until winter, the North Dakota Tourism office is seeing results. Website traffic and inquiries are ahead of 2015. Not only that, but visitors to NDtourism.com are staying on the site longer and clicking to more pages.

The 2016 campaign – as unveiled in the media plan – is in full-swing. To date, North Dakota advertising has been printed in 36 magazines. Our first Canadian newspaper insert will be distributed the last weekend in May. Broadcast advertising in Minnesota and Wisconsin started May 2; it begins May 23 in Winnipeg and Regina. U.S. cable advertising will begin June 13. Billboards can be see in Minneapolis and Milwaukee. The MSP airport features new displays and the downtown Minneapolis skywalk system has lighted North Dakota signs. One look on social media, and we know the advertising is getting noticed as viewers have been posting on Facebook, Instagram, Twitter and YouTube.

In late January, we began tracking advertising exposure and inbound traffic to North Dakota and can already see motivated visitation! Remember to keep your events, business listings and deals updated on NDtourism.com. All of the advertising directs visitors to NDtourism.com and we see more than 5,500 daily visits to the website right now … and growing!

 

 

       

               

 

Real America Summit and Roundup

The Real America consortium of North Dakota, Montana, South Dakota and Wyoming just completed the Roundup and Summit for 2016 in Cody, Wyo. The Summit brings together state reps and directors, regional partners, regional gateway cities and Rocky Mountain International US and international reps to strategize marketing efforts in overseas Real America markets. Overseas markets that we are proactively marketing as The Real America are Germany, United Kingdom, Australia/New Zealand, France, the Nordic countries, Italy and the BENELUX region of Belgium, Netherlands and Luxembourg.

The Summit is held in conjunction with Roundup in one of the four states each spring. Each marketplace is attended by hotels, destinations, events and attractions from the four-state region. This is a very cost effective way for to meet one-on-one with tour operators to showcase the product you offer the international guests.

              

Working in the international realm for tourism, it is key to build relationships with tour operators, as there are thousands of destinations worldwide that are drawing guests from these markets. Smaller attractions, events and destinations receive the same attention as larger and more-developed producers. Not only does the region have a chance to showcase all of its product to these markets, but the host community has a fantastic opportunity to feature all of its community’s attractions during the day-long FAM trip leading up to the marketplaces and through evening events in the community.

North Dakota has the opportunity to host it first Roundup/Summit in Bismarck May 1-4 ,2017! This will be a fantastic, affordable chance for all North Dakota tourism destinations, attractions and events to showcase themselves to the world right in our backyard! Not only will Bismarck be hosting this group during these 4-5 days, but following Roundup, we will have the chance to host FAM trips across the state. Keep an eye on your emails in August for registration information and FAM opportunities to follow. The Marketplaces will fill up, so don't let the South Dakota, Montana and Wyoming operators get all these valuable appointments.

 

Group Travel Expert Tip

Today’s groups want more than a view. They want to DO. A relatively low-cost way to boost your tourism offerings is to take your existing assets and combine them in new and meaningful ways to make fresh visitor experiences. Click here for more.

 

Tribal Tourism Summit

Heather LeMoine and Dean Ihla participated in the North Dakota Native Tourism Summit May 5-6 in Bismarck. The summit was facilitated by members of George Washington University's International Institute of Tourism Studies with the goal of forming a tribal tourism association in the state. The association would be an affiliate organization of the national American Indian Alaska Native Tourism Association, formed to develop a plan to pursue a larger tourism industry on reservations. Click here for more.

 

Tourism by the Numbers

North Dakota Tourism tracks visitors and spending trends and reports finding to its partners in several ways, including quarterly visitation statistics and annual report. If you would like to participate in our statistics program, or would like more information, please contact Tammy Backhaus, Program Specialist/Executive Assistant, North Dakota Tourism, 701-328-2526. Click here for the latest quarterly numbers.

 

Midwest Travel Twitter Chat

The Midwest Travel Twitter Chat garnered more than 4 million impressions! Thanks to all who joined in on the Midwest Travel Chat last month. We had some fantastic engagement during the chat as #MWTravel was trending No. 36 in the country and had access to more than 180 writers and bloggers in the Midwest. If you would like to take a look at the conversations and shared content, search #MWTravel on Twitter. Here are a few samples of tweets that received some fun engagement:

  

 

Trails Conference

Registration is now open for the North Dakota Trails Conference Aug. 1-3 in Dickinson. The conference is free to those wishing to attend but you must register by July 19. The conference brings together trail advocates, managers and users from around the state.

                  

Cooperative Marketing

Let North Dakota Tourism’s cooperative advertising program work for you! Our Canadian newspaper insert is the perfect way to showcase your North Dakota legendary adventure. We have four 1/8-page placements available which will be seen in more than 300,000 Canadian households Aug. 19-21. They are first-come, first-serve and can be reserved by contacting Maria Hager today. For all other cooperative advertising opportunities, including website information, contact Maria.