March 19, 2014 North Dakota Tourism E-Newsletter
March 19, 2014 Newsletter
Travel Industry Conference
Tourism Officials Meets DC Delegation
Have you Been Hacked
Tourism Expansion Grants
Williston ARC a Game Changer
Tourism Ads Win ADDY Awards
Theodore Roosevelt National Park No. 5
Summit Thank You
Successful Overseas Mission
Travel Industry Information
Visitor Interest and Traffic
You have until March 31 to register for the North Dakota Travel Industry Conference at early-bird rates, with $10 discounts on multiple registrations from the same business or organization. Please note, when you submit the registration information for the first attendee, you will receive a discount code which should be used to enter the additional attendees. This enters the $10 discount.
Destination Marketing Association of ND President and Greater Grand Forks CVB veteran Sandy Dobmeier joined Charlie Johnson, Fargo Moorhead CVB, and Sara Otte Coleman, ND Tourism, in Washington last month for Destination Capitol Hill. The event is the travel industry’s premier legislative fly-in. On February 26-27, 2014, nearly 300 travel professionals from all segments of the industry met with 250 members of Congress to advocate for issues that impact the travel industry. The N.D. trio met with Senator Hoeven, Congressman Cramer and staff from all three congressional offices to discuss North Dakota’s top concerns for continued tourism growth. Topics discussed: the effect of federal government shutdowns, border crossing improvements, air service, Amtrak and federal land availability. The group also discussed the state delegation’s support of the JOLT act, which would modernize and expand the Visa waiver program and the need to reauthorize the Travel Promotion acts, which would allow the continued funding of Brand USA through fees on visas.
Each year, Americans are leaving millions of days of earned leave on the table. More than 40 percent of the U.S. workforce chose to forego an average of 3.2 days of PTO in 2013, totaling 429 million unused days. This epidemic takes a heavy toll on our economy, workplace productivity and family life. We call this the Day Off Deficit. Click here for "An Assessment of Paid Time Off in the U.S." The survey conducted by Oxford Economics, sizes the magnitude of the Day Off Deficit while lending insight into our deep-rooted workplace culture.
North Dakota’s tourism entities have until April 11 to apply for the expansion grant program from the North Dakota Department of Commerce and North Dakota Tourism. The North Dakota Department of Commerce Tourism Expansion Grant Program funds infrastructure and building needs at new or expanding nonprofit or for-profit North Dakota tourist facilities. The matching grants (the sponsor to provide one dollar for every one dollar of grant money being requested) range from $5,000 to $24,000 in any given year. Qualifying attractions include recreation, historical sites, festival and cultural events, lodging and food services that are singularly and uniquely related to historical, cultural or recreational tourist attractions, agritourism farm/ranch stays and guide services. Funds can only be used for buildings and equipment. They cannot be used for marketing or ongoing operation expenses. Projects must also have the ability to attract a visitor 50 miles one-way and retain a visitor for at least three hours. Click here for more information or to apply.
Routine checks by North Dakota Tourism have turned up several partner websites that have either been hacked, deactivated or left to expire and taken over by businesses not associated with the one listed. Please take a few minutes to go the listing you entered through Partner Access and check your website to make sure the links are still valid. Invalid links may be costing you money through missed visits, and with travel season on the horizon, now is the time to make sure information in your listing is accurate.
The Williston Area Recreation Center is scheduled to open March 28. Among its many features are an indoor water complex, indoor playground and birthday party rooms, 50-meter competition pool with bleacher seating capable of hosting state meets and a 200-meter competition track wrapping around four basketball courts. Click here for more on the ARC.
Three pieces from North Dakota Tourism’s 2013 advertising campaign were recognized with ADDY awards by the North Dakota chapter of the American Advertising Federation (AAF). All advertising components were created by Odney. North Dakota Tourism received a Gold ADDY for the Arrive a Guest. Leave a Legend. elevator poster campaign, and two Silver ADDY awards for two individual posters in the same campaign. The ADDY Awards recognize excellence in advertising, exemplifying outstanding creativity in each category. All gold-winning entries advance to the District 8 ADDY competition.
Theodore Roosevelt National Park in western North Dakota was selected as one of the nation's "best presidential attractions." A USA Today and 10Best.com contest ranked the national park number five in the top 10 listing. Nominees in this contest were selected by 10Best.com’s panel of travel experts and then voted into winner spots by the public. 10Best is a division of USA Today and offers information on top places to go and things to do both in the U.S. and abroad. Click here for more.
A big “thank-you” to the Bismarck Mandan CVB, North Dakota Parks and Recreation, Theodore Roosevelt Medora Foundation and the Lewis and Clark Fort Mandan Foundation for representing the tourism industry at the Transportation and Trade Beyond Borders Summit in Bismarck on March 18.
North Dakota Tourism's Fred Walker (shown here with Rufus Gifford, U.S. Ambassador to Denmark), recently completed a series of travel shows in Scandinavia and Europe. Here is a brief rundown of each show:
Swanson Travel Event: More than 1,400 U.S. product buyers attended this year and 150 tour packages were sold in the seven hours of the event. Ten of the tours sold featured our region with an approximate value of $17,000. During the day, 20 45-minute presentations are offered. We were invited to give two of them. Both presentations were very popular and were presented to standing room only crowds.
Discover America: The B2B portion from was attended by 50 media and travel industry people and the workshop was attended by more than 250 travel agents.
ITB Berlin: North Dakota Tourism had a great surprise this year as it received a full-page ad in the show daily, showcasing North Dakota. The daily piece is handed out to every participant attending the show, as well as going to every booth across the whole trade show. This was the final year of the North Dakota-only booth at ITB. Many of our meetings were shared meetings with the other RMI states, which worked out very well and should help in the transition to full partnership.
Looking for more industry updates and information about trends? Like the North Dakota Travel Industry page on Facebook and stay up to date.
Wondering about North Dakota visitor interest and traffic? Quick-look activity charts are updated monthly on the website. Click here to see the latest updates.