June 2, 2016, North Dakota Tourism E-Newsletter

Keep up on the latest tourism industry news impacting North Dakota

June 2, 2016 E-Newsletter

 

Travel Updates
North Dakota Advertising Grabbing Attention
Visit an Enhanced NDtourism.com
Spreading the Word
Newspaper Inserts Appear
Schmidt Attends TBEX
Scenic ByRider Recognized

 

Travel Updates

 

North Dakota Advertising Grabbing Attention

  

Our May Canadian newspaper insert was distributed May 28-29 and it definitely caught the eye of one Brandon, Manitoba, resident who snapped photos and posted them on Instagram. A Minneapolis billboard inspired a selfie. On social media, tweets, shares, comments and posts provide easy tracking for the impact of the 2016 campaign. The advertising program is in full swing and the Tourism Division has solid performance in inquiries and web visits. According to Eileen Andes, visitation to Theodore Roosevelt National Park is already up 35 percent over last year. On YouTube and Facebook, our commercials have been seen and shared more than 750,000 times. If you have questions about the 2016 media plan, contact Heather LeMoine at hlemoine@nd.gov

 

Visit an Enhanced NDtourism.com

If you haven’t visited NDtourism.com lately, be sure to check out site enhancements that went live on May 27. With more than half of site traffic coming from mobile devices, it was necessary to make sure the site has optimum mobile performance. Goals for enhancements also included a focus on search – to improve results and make them more inspirational – and to make partner listings higher profile – funneling the visitor toward booking. Initial impacts show the enhancements are doing what they were intended to. Over Memorial Day weekend, there was a 10% improvement in bounce rate, 11.4% boost in time-on-site and 4.2% boost in pages viewed during visit.

Partners are encouraged to visit, explore and take a few minutes to update their Partner Access listings. Link locations may have changed. If you are linking to articles and listings, you’ll want to double-check those. As always, your source for industry information is www.ndtourism.com/industry. If you encounter any functionality issues, please email Tricia Miller at tamiller@nd.gov and be sure to let her know what browser and browser version you’re using.

Inquiries about advertising on NDtourism.com, including featured listings, should be sent to Mitch Knothe at Mitch.Knothe@MilesPartnership.com

 

Spreading the Word

Tomas Felver, production manager for Amerikareisen.at can be seen scooting around Vienna, Austria, spreading the word for North Dakota Tourism. Felver's scooter is adorned with the North Dakota Legendary logo across the tour pak. Felver came up with the idea after taking a North Dakota Tourism-sponsored FAM trip through the state following last month's Roundup. His group promotes North Dakota to Austrian and German travelers. Tomas' daughter, and likely many other people, have something to say about it: "Daddy, that's so cool."

 

 

 

 

 

Newspaper Inserts Appear

North Dakota Tourism's first newspaper insert reached more than 400,000 Canadian homes over Memorial Day weekend. Don’t miss your chance to join in showcasing North Dakota Legendary with the fall insert. For $500, your 1/8-page, color ad will be distributed Aug. 19-21. For more information, please contact Maria Hager.

 

 

 

 

 

Schmidt Attends TBEX

North Dakota Tourism Public Relations Manager Kim Schmidt attended the 2016 TBEX North America conference in Minneapolis in May. TBEX provides the perfect platform for destination marketing organizations to connect face-to-face with top travel bloggers and social media marketing experts, while blazing new trails with like-minded peers from around the globe. This year’s event welcomed more than 600 attendees and proved to be a fantastic networking conference to develop new relationships with bloggers and share North Dakota story ideas! If you would like to learn more about TBEX, contact Kim at ksschmidt@nd.gov or 701-328-2525.  

 

Scenic ByRider Recognized

Word is spreading about the Tourism Division's North Dakota Scenic ByRider Program. Hundreds of the new program brochures have been requested by and distributed to motorcycle enthusiasts and groups looking to make the state part of their tours. Recently, the program was featured at IPW Online Marketplace, a premier travel trade industry platform for brochures, press releases, videos and profiles of buyers and suppliers attending IPW 2016 in New Orleans. Contact North Dakota Tourism at 800-435-5663 for your copy.