January 8, 2014 North Dakota Tourism E-Newsletter
From the Director
Welcome to 2014 and a new format for the North Dakota Tourism Industry newsletter. We want to get you the news and information you need in a concise and timely format that will allow you to keep informed without bogging down your inbox. This first issue is not in the final form, but will give you an idea of how the Tourism newsletter will look and work. Our plan is to deliver your updates twice per month, the first and third Wednesdays. The tease will give you the top-line information with more details delivered if you click the link. We hope this format will meet your needs and we are always interested in your feedback. Mid-year we will ask for your opinion and advice on the new format, but please drop me an email anytime at email@example.com if you have ideas or suggestions. Best wishes for a successful and enjoyable New Year!
JANUARY 7, 2014 ISSUE
Josh Duhamel Voice of North Dakota Tourism Campaign
Print Materials for 2014
State Fair Lauded
Tourism Leaders Recognized
Literature Rack Program Deadline
USTOA Travel Trends
North Dakota Tourism tapped homegrown talent for its 2014 advertising campaign that promotes the state’s legendary tourism offerings. Actor and North Dakota native Josh Duhamel provided the voice talent for the television ads that are part of the state’s advertising campaign unveiled this week. Duhamel, who grew up in Minot, is the voice talent for North Dakota Tourism’s television ads that showcase fishing, hunting, hiking, history, family adventure, outdoors and North Dakota’s nationally-ranked golfing. North Dakota’s Theodore Roosevelt National Park, the nation’s only national park named after a U.S. President, also is highlighted.
“We’re excited that Josh is sharing his talent with us as we promote North Dakota as a premier tourist destination. Those who follow Josh in his career and on social media know he has a lot of pride in his home state and has promoted North Dakota in interviews and on social media well before he provided his voice talent for our TV campaign,” North Dakota Tourism Director Sara Otte Coleman said. “So, it was a natural fit for him to do this,”
Otte Coleman noted that Duhamel wasn’t chosen just because he’s a celebrity, but also because his voice fit perfectly with the look and feel of the advertising campaign and complements the visual creative.”
North Dakota Tourism kicked off 2014 with a new advertising campaign as part of the ongoing efforts to market the state as a tourist destination. Governor Jack Dalrymple and North Dakota Department of Commerce Tourism Division Director Sara Otte Coleman unveiled the 2014 creative strategy today. For the past decade, Legendary has been a proven branding statement for North Dakota, and this year’s advertising campaign continues to build on this positioning. The campaign plays to the authenticity that defines North Dakota and connects the landscape to the people in a real, emotional, simple way. The new direction sets the tone for all components in the 2014 campaign, with the development of:
- Six television ads that individually showcase the experiences of golfing, hiking, history, family adventure, fishing, hunting, outdoors and, new this year, an ad dedicated to Theodore Roosevelt National Park.
- A print ad series to out-of-state audiences promoting specific North Dakota experiences of golfing, history/western and birding.
- A print ad series to Canadian audiences highlighting dining, hiking, hunting and fishing, shopping and entertainment.
- Newly designed 2014 Travel Guide.
- A new 2014 Hunting & Fishing Guide.
The North Dakota State Fair nabbed a number of awards at the 123rd annual International Association of Fairs and Expositions convention in Las Vegas, Nev., including 11 first-place prizes in the agricultural, competitive exhibits and communications categories. In advertising, NDSF took first in the categories of Black and White Newspaper Ad, Out of Home Advertising, Flyer Series, E-Newsletter and Website. See full story at here.
Several tourism industry leaders were recently recognized by Prairie Business as the region’s top 40 business professionals under the age of 40. Amy Krueger, executive director of the Williston CVB, Josh Buchholz, general manager of the Fargo- Moorhead RedHawks and Dawn Kopp, executive director of Downtown Business Association of Bismarck were among those selected. Read more at Prairie Business Magazine.
The Theodore Roosevelt Nature and History Association (TRNHA) has received a donation of $9,500 from ConocoPhillips to help fund its 60th Annual Birdwalk celebration. As one of the world’s largest independent oil and natural gas exploration and production companies, ConocoPhillips is proud to be involved in the communities where it operates.
Because it is the TRNHA's 60th birdwalk, it will be having a weekend event this year. The funds will be used for artists and speakers and to help fund the annual Chuckwagon Breakfast. The remaining money will be used as aid to Theodore Roosevelt National Park and Knife River Indian Villages NHS, helping fund the Junior Ranger program, special events and Student Conservation Association Volunteers. The goal is to educate the park visitor and make their experience memorable.
The 2014 Literature Rack Rest Area Brochure Distribution deadline is Friday, January 10, 2014. Agreement forms and payment must be postmarked on or before this date in order to have your materials distributed.
In an annual survey of travel forecasts and trends for the U.S. Tour Operators Association (USTOA), nine out of 10 of active tour operator members anticipate a growth in sales in 2014 with nearly two-thirds of members “optimistic” and forecasting a “boom year” with growth anywhere from seven percent to ten percent or higher. Read more here.