February 4, 2016, North Dakota Tourism E-Newsletter
Keep up on the latest tourism industry news impacting North Dakota
February 4, 2016 Newsletter
More Eyes on North Dakota
To say that our campaign launch last week went well would be a bit of an understatement. Months of planning and implementing details paid off as Josh Duhamel announced the 2016 North Dakota Tourism campaign live on NBC’s TODAY show last week. The live audience alone garnered 2.9 million viewers and had an estimated value of more than $250,000. Partnered with local and regional television coverage, online coverage and social media, we are talking 855,436,103 impressions through Tuesday morning. Now those are real numbers! This newsletter will highlight the early results of the campaign, which we believe will help us break through the tourism clutter and get more people considering a trip to North Dakota. Click here to see how the story unfolded last week, along with continued coverage and talk surrounding the campaign.
In coordinating the production for the 2016 campaign, many entities across the state offered assistance with little lead time and small budgets. Click here for more details.
Other NYC Media pitched
While in New York City for the campaign launch, Sara Otte Coleman and Caroline Allen of Fahlgren Mortine met with additional media to pitch North Dakota stories to editors. These media meetings should result in more coverage of attractions and destinations across the state. Media included:
- Jeanine Barone – Freelancer (Nat Geo Traveler, Wall Street Journal, New York Times)
- Endless Vacations
- The Weather Channel
- Hillary Richard - Freelance (BBC Travel, Boston Globe, New York Times)
- Follow-up visits with The Oprah Magazine and Parents Magazine
- Associated Press
- Travel + Leisure
- 2016 fossil digs have been scheduled for Dickinson area, Whiskey Creek, Medora and Pembina Gorge. Find them here: https://www.dmr.nd.gov/ndfossil/digs/
- Grand Stay Suites in Valley City and Towne Place by Marriott in Dickinson have opened.
It's not too late to enhance your advertising presence by joining in North Dakota Tourism’s cooperative marketing placements. We have many opportunities available, including our popular Canadian newspaper inserts. With high circulation numbers, these spots are worth your consideration.
- May Canada insert – 2 spots: 403,061 circulation, deadline April 1
- August Canada insert – 5 spots: 403,061 circulation, deadline July 1
For more information and reservation of insert spots, or for a copy of this year's media plan, contact Maria Hager.
- This year, we partnered with Madden Media to match funds for digital marketing programs. While the matching dollars have been allocated, we want to make known that a partner can still participate and receive Madden Media's cooperative rate. If interested, be sure to look at pages 65-67 of your media plan and contact ad rep Jeff Polley.
- There is a remaining ¾ page as part of a four-page spread for American Road Magazine; contact Becky Repp today to secure your advertisement. The deadline is Feb. 5, but Becky is allowing a few extra days to get materials in. Reserve your space ASAP.
- True West magazine is gearing up to release its largest issue: April’s 14th Annual Travel Guide. For co-op information, turn to page 42 of your media plan. Also, rep Cynthia Burke reported a special co-op insert for museums as part of this issue. Deadline is Feb. 14. The May issue will feature a historic hotel and saloon themed advertorial opportunity. Deadline March 6.
- Katy Hildman reported there are open spots to partner with North Dakota Tourism’s full-page ads in the May issues of Better Homes & Gardens and Family Fun Magazine. Deadlines are Feb. 16 and 17, respectively. These come with value-added opportunities exclusively for co-op partners. Details in media plan, pages 31-32.
- In addition to placement in MPLS St. Paul Magazine's April Weekend Getaway issue, rep Kim Birkland reported that with any 1/3 page, 1/2 page or larger ads, 75,000 impressions will be included on mspmag.com. Space and creative deadlines are Feb. 18 and 22, respectively. See media plan page 39.
- Natalie DeSoto with National Parks Magazine reported there is a June issue co-op special, which gives you editorial, a display ad and pictures of your area. Contact DeSoto to reserve space by April 22.
- Travel 50 & Beyond Magazine is extending special co-op partner rates in every publication this year. Value added opportunities for co-op participants include a vacation planning guide with 30 words of copy and a four-color logo/image in the reader response section at no charge, allowing for an individual reader service listing and direct leads. Contact rep Liz Esterces for more information.
- We’ve had an ad rep change with Forum Communications; welcome our new rep Erin Mayer.