February 2, 2017, North Dakota Tourism E-Newsletter
Keep up on the latest tourism industry news impacting North Dakota
Letter From the Director
Schuler to Head Commerce Department
North Dakota Surging in Real America
Boom Time at ABA Marketplace
Register for the 2017 Travel Industry Conference
Limited Newspaper Insert Opportunities Exist
What does Governor Burgum’s Main Street Initiative mean for Tourism?
With a new Governor and administration and many new legislators, there are many changes being discussed in Bismarck this winter. Legislation being introduced could make some major shifts to our state’s culture. One thing is clear: Our leaders, both in Bismarck and in communities statewide, are looking for creative ways to build, grow and sustain our economy. Governor Burgum’s key strategy to accomplish this is his Main Street initiative, which is built on three pillars: a skilled workforce, smart efficient infrastructure and healthy, vibrant communities.
So what does that mean for tourism? That may depend on how you define Main Street? For our larger cities, the core downtown districts have seen renewed growth and diversification in recent years. New restaurants, coffee shops, craft brew pubs, boutiques and galleries are amenities that visitors look for when planning their trips. These visitors help sustain these businesses throughout the year. These same core developments can be found in many of our smaller towns and even along corridors like our scenic byways, which can link main streets to our state’s natural attractions and outdoor recreation.
Our tourism development efforts have focused on creating businesses that will attract more visitors. Often times these are not traditional primary sector businesses and are not eligible for state incentives, but they are extremely important to creating vibrant communities. These new offerings have helped create clusters of activities and amenities to make communities more attractive to visitors and new residents. We love projects that create unique experiences – whether that happens in a historic building on Main Street or on a farm that celebrates our agricultural heritage. We are working on improving content pieces on communities and their “Main Street” assets. If you have opportunities, stories or photos to share, we appreciate your help. Our goal will be to help create and market Main Streets that visitors can’t wait to visit.
Gov. Doug Burgum on Friday appointed GIANT Sunflower Seeds co-founder Jay Schuler to lead the North Dakota Department of Commerce, citing Schuler’s successful track record as a job creator and entrepreneur for more than 40 years. Schuler will assume his new role as commerce commissioner on Feb. 27.
A native of Wahpeton, N.D., and neighboring Breckenridge, Minn., Schuler started his first company in college. He is a founding investor in both GIANT Sunflower Seeds, the largest sunflower confection retailer in the Upper Midwest, and Richland IFC, a dominant supplier of organic blue corn. Schuler also is an original investor in Ag America Network, which is carried by more than 30 radio stations in North Dakota and South Dakota.
Recognized as a teacher and mentor to new businesses, Schuler was selected to be the first Lynn Holaday Entrepreneur-in-Residence at the University of North Dakota Center for Innovation in November 2012. Schuler has a bachelor’s degree in agriculture economics from North Dakota State University, and he received the John Lee Coulter Award from the NDSU Agribusiness Club in 2003.
North Dakota’s news feature “8 cozy cabin getaways to check out this winter” was the fourth-most-read article out of more than 20 articles and clickable links in the recent version of the Real America Newsletter. Among those reading the article submitted on behalf of North Dakota Tourism by International Marketing Manager Fred Walker were stateside contacts, as well as contacts in Germany, New Zealand, Australia and the United Kingdom. Real America is a consortium of states, including North Dakota, South Dakota, Montana and Wyoming that represent this region of the United States in international markets. Walker also had the opportunity to work on a media FAM with Annick Lecroix of Geo/National Geographic. While here for a first-hand look at the pipeline protest, the writer also was presented with ND Tourism's ongoing work with tribal tourism offices across the state and visits with Indian Affairs Director Scott Davis and North Dakota Tribal Tourism Alliance Director Les Thomas.
The American Bus Association (ABA) has experienced a surging growth in membership that points to boom times for the association. Click here for more.
How do you plan for the future of your organization? What’s the outlook for the hotel industry in North Dakota? How do you market to today’s travel planners and buyers? What’s the economic impact of travel in your county? How do you effectively manage your online presence? These questions and many more will be ANSWERED at this year’s travel industry conference. Hear from industry experts. Learn about new trends. Get your marketing motivated. Click here for this year’s program and to register. This year’s conference will be held at the Radisson Hotel in Bismarck, April 17-19. Lodging is available under the block “Travel Industry Conference” for $109 a night plus tax.
North Dakota Tourism has two spots available in the May Canadian newspaper insert and one-page of ad space available in the June newspaper insert. Partners interested in advertising in these options can still access the 1:1 cooperative advertising marketing dollars. The May Canadian newspaper insert is $500 – with matching dollars, your cost is $250. The June newspaper insert is $3,500 for a quarter-page ad or $4,500 for a half-page ad. With matching dollars, your cost ranges from $1,750 to $2,250. For information on accessing matching dollars and reserving space, contact Dean Ihla at firstname.lastname@example.org.
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