February 18, 2016, North Dakota Tourism E-Newsletter

Keep up on the latest tourism industry news impacting North Dakota

February 18, 2016 Newsletter

Travel Updates
Rest Area Program Material Deadline Nears
Group Travel Expert Tip
Cooperative Marketing
Native American Hall of Honor
National Tour Association Conference
Heartland Travel Showcase

 

Travel Updates

 

Rest Area Program Material Deadline Nears

Have you ever wondered what “Rest Area Row” looks like at Presort? Every partner’s piece is placed in alphabetical order in this row and it takes days to organize this material. Please be sure to honor the March 11, 2016, deadline for material submission. This deadline is imperative due to the alphabetization. Some partners send a pallet, some send 12 cases, some send two boxes. Because of this variance, we need all materials in hand in order file for ease of pulling weekly reorders.

Tammy Backhaus will begin rearranging each of the rest areas the fourth week of March (March 21). If your brochure has not been delivered to Presort by this time, your piece will not be in the first set of rest areas set up (Apple Creek Rest areas east of Bismarck) for the 2016 season. The following week she will head to another set of rest areas, the same principal is applied, until your material arrives at Presort. Your brochure will not be placed into a rest area if it is not here by set up. Please call Tammy Backhaus at 701-328-2526 or email tbackhaus@nd.gov with questions.
 

Group Travel Expert Tip

Cook up irresistible culinary itineraries to tempt tour groups. Click here to find out how.

 

Cooperative Marketing

As spring approaches, we have our first cooperative newspaper insert coming into production. And we have just two spots left to fill by April 1. Don’t pass up this opportunity to showcase your North Dakota experience.

  • May Canada insert – two 1/8-page spots: 403,061 circulation, deadline April 1
  • August Canada insert – five 1/8-page spots: 403,061 circulation, deadline July 1

For more information and reservation of insert spots, contact Maria Hager.

  • Midwest Living has partner spots available in the May/June issue. This issue will feature a story on the anniversary of the National Park Service, including Theodore Roosevelt National Park and an active events guide, which will include the Maah-Daah Hey Trail Race. Please reach Katy Hildman for special pricing. Deadline is March 8.
  • Natalie DeSoto with National Parks Magazine is offering a June issue co-op special, which gives you editorial, a display ad and pictures of your area. Contact Natalie to reserve your space by April 22.
  • Travel 50 & Beyond Magazine is extending special co-op partner rates in every publication this year. Value-added opportunities for co-op participants include a vacation planning guide with 30 words of copy and a four-color logo/image in the reader response section at no charge, allowing for an individual reader service listing and direct leads. Contact Liz Esterces for more information.
  • In addition to placement in MPLS St. Paul Magazine's April Weekend Getaway issue, any 1/3-page, 1/2-page or larger ad will include 75,000 impressions on mspmag.com. The magazine is offering a special rate on straight impressions and a free e-newsletter ad offer. Space and creative deadlines are Feb. 18 and 22, respectively. Contact rep Kim Birkland for more information. 
  • Take advantage of the opportunity to get the word out on your destination with advertising through our subscriber-based email programs. Ads in the monthly Leisure eNews are $300 per send. The hunting and fishing eNews is sent quarterly with ads running $200 per deployment. Space is limited, but there are openings for our March and April sends. Inquire with Mitch Knothe or 208-869-5178 to take advantage of this opportunity or for more information.
  • True West Magazine is ramping up production for its May issue, which will feature a historic hotel and saloon-themed advertorial. Deadline is March 6. For size options and pricing, contact Cynthia Burke.

 

Native American Hall of Honor

The North Dakota Native American Hall of Honor within the State Museum at the North Dakota Heritage Center will inducted its first class on September 6. The hall will have four kiosks honoring Native Americans for Leadership, Culture and Arts, Military and Veterans and Sports and Teams. A display by each kiosk will showcase that year's honoree(s). Videos will also highlight each honoree. Click here for more on the North Dakota Native American Hall of Honor.  

 

 

National Tour Association Conference

North Dakota Tourism Group Travel Marketing Manager Deanne Cunningham met with tour operators at the National Tour Association Conference and Faith Travel Conference Jan. 31–Feb. 4, 2016, in Atlanta, Ga. This premier organization of package travel professionals serve travelers to and from and within North America. Its regional format places destination marketing organizations and state tourism divisions in an easy-to-locate and package travel format which assists tour operators in creating new and invigorating itineraries. Cunningham’s met with tour operators serving such niche markets as Chinese, Hispanic, package, student, faith, culinary, adventure and family and are looking for fresh, new ideas and areas to expand into new markets.

The National Tour Association announced that it will return its annual Travel Exchange to the fourth quarter of the calendar year. St. Louis will host the NTA Travel Exchange Feb. 26–March 2, 2017, and San Antonio will host the Travel Exchange later in the year, Dec. 14-18. Milwaukee will be the host city Nov. 4-8, 2018. Members who attend the 2017 St. Louis show can pay half the registration fee for San Antonio. For more information regarding the National Tour Association, please contact Deanne at 701-328-2502 or email decunningham@nd.gov

 

Heartland Travel Showcase

North Dakota Tourism Group Travel Marketing Manager Deanne Cunningham and Joslyn Reichert of the Theodore Roosevelt Medora Foundation attended the Heartland Travel Showcase Feb. 5-7 in Grand Rapids, Mich. The show encompasses mostly all eastern states with North Dakota as the most central/western state invited to attend.  

Reichart and Cunningham had appointments with tour operators, motorcoach operators and group leaders and additional appointments were made possible with the four-minute meet-and-greet with each operator. New tour business was scheduled at travel showcase for 2016. For more information about Heartland Travel Showcase, please contact Deanne at 701-328-2502 or email decunningham@nd.gov