April 6, 2017, North Dakota Tourism E-Newsletter

Keep up on the latest tourism industry news impacting North Dakota

 

Register for the Travel Industry Conference
Destination Capitol Hill
2016 Sales and Use Tax Report
Feeling Starstruck with the Duhamel PR Campaign
New Searchable Photo Gallery
Free Midwest Travel Chat
Grow Your Group Travel Leads Into Sales
Recreation Leaders Look to Improve National Parks Experience
Travel Updates

 

Register for the 2017 Travel Industry Conference

There still is time to register for the 2017 Travel Industry Conference. Click here to register so as not to miss these great sessions:

  • Wondering what the future is for your business, event or organization? Not sure how to plan for 10 years from now? Joe Tankersley will help you create your best tomorrow!
  • You know that women make travel decisions … now learn more from Midwest Living publisher Melissa Luebbe on trends, behaviors and the differences between generations.
  • Digital is the marketing future. Make your digital marketing as Legendary as your destination. Get the tips from our closing keynote Daniel Lemin.
  • 14 inspiration-packed session choices!

Click here for more about the conference.

 

Destination Capitol Hill

Last week, 325 travel advocates from 42 states and the District of Columbia attended more than 300 meetings with lawmakers - a Destination Capitol Hill record. Fargo-Moorhead CVB Director Charley Johnson and North Dakota Tourism Director Sara Otte Coleman met with Senator John Hoeven, Senator Heidi Heitkamp and Representative Kevin Cramer, stressing that while security is key, the U.S. must make it clear that all approved international business and leisure travelers are welcome here. Additional topics included potential budget cuts, public land issues, visa programs for hospitality staff, infrastructure needs and federal fee usages relating to visitors. Additionally, Otte Coleman participated in Western States Tourism Policy Council meetings that included visits with key federal leads at the Department of the Interior, National Park Service, Bureau of Land Management and Bureau of Reclamation. She also met with the National Council of State Tourism Directors. 

 

2016 Sales and Use Tax Report 

North Dakotans and their visitors just want to have fun. While other segments of the North Dakota economy reported declining revenue over the last year, the arts, entertainment and recreation industry increased sales in 2016, according to the North Dakota Tax Department's 2016 Sales and Use Tax Annual Report. Arts, entertainment and recreation (as grouped by National American Industry Classification System codes) was, in fact, the only sector of North Dakota’s economy to increase in sales in 2016, jumping 8% over the previous year. The accommodations and food service industry, though down 7%, performed better than 80% of state industries. Click here for the complete report.

 

Feeling Starstruck with the Duhamel PR Campaign 

North Dakota Tourism's public relations campaign “Legendary Star Power,” featuring Josh Duhamel, is reaching for the stars and winning! The PR campaign has received several awards at national and local levels. 

Judged by experts in hospitality, travel, tourism and related media, the PR campaign for “Legendary Star Power" received the “Gold” award at the 60th annual Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards competition. The award recognizes winners across the travel industry for inspiring best practices in hospitality sales and marketing. “Legendary Star Power” competed in a field of nearly 1,200 entries and was honored at the Adrian Awards gala in New York City. 

Judged by public relations industry peers, “Legendary Star Power” won two awards from the local chapter of the Public Relations Society of America (PRSA). The campaign took home a “Gold” award in the Brand and Reputation Management category and a “Silver” in the Media Relations category. 

And, we’re not stopping there. The campaign has already been entered in the national PRSA Bronze Anvil Awards in the Media Relations – Travel and Tourism category and the Press Conference category, for the online interactive virtual press conference.

 

New Searchable Photo Gallery

Clicking on the “Photo Gallery” link at the bottom of www.NDtourism.com will take you to our new Photoshelter system, where thousands of photos are searchable and available for high-resolution download, depending on your permission level in the system. Partners can contact Cassie at catheurer@nd.gov to gain access to more than what is publically viewable.  

 

Free Midwest Travel Chat

Join North Dakota Tourism on May 3 from 11 a.m.-noon CST when it hosts the Midwest Travel Chat. This is an opportunity to promote your destination, attraction or event by simply joining in the conversation with bloggers and writers throughout the country. We participated in this opportunity last May and reached more than 274,000 Twitter accounts garnering 4.2 million impressions. If you are interested in participating in the chat, simply follow #MWTravel on Twitter on May 3. Or if you have any additional questions about the chat, contact Kim Schmidt @ ksschmidt@nd.gov.

 

Grow Your Group Travel Leads Into Sales 

 Click here to learn how to convert group travel leads into sales.

 

Recreation Leaders Look to Improve National Parks Experience

Recreation leaders from state and federal government agencies, as well as private-sector partners – including a member of the Outdoor Recreation Industry Roundtable (ORIR) – helped members of Congress better understand how to improve visitor experiences on America’s public lands and waters during a Congressional hearing on April 5. The U.S. House of Representatives Oversight and Government Reform Subcommittee on Interior, Energy and Environment examined visitor services programs' practices and reforms, which are driving increases in visitation, and if they should be adopted by the National Park Service (NPS) and other federal agencies. Key witnesses included Rick Cables, vice president of Natural Resources and Conservation for Vail Resorts; Glenn Casamassa, associate deputy chief of the U.S. Forest Service; ORIR member Chris Edmonston, vice president of government affairs for BoatUS; and director of Kansas state parks Linda Lanterman.

Subcommittee Chairman Blake Farenthold (R-TX) noted, private companies – concessioners – have been providing services to visitors since the creation of the first national parks in the nineteenth century. However, he also noted, the NPS has failed to meet the changing demands of its visitors.  “This is where the role of concessioners is critical,” he said. “By providing up-to-date technology, contemporary food and beverage services, comfortable and modern places to stay, and unique visitor experiences, our parks become more attractive.  Concessioners are in a position to help provide these services while providing needed funding to the Park Service.”

 

Travel Updates

  • Travel Information Map
  • Starting June 11, 2017, Frontier Airlines will offer nonstop flights between Bismarck and Las Vegas twice a week (Thursday and Sunday). Frontier also announced that it will start offering daily service between Bismarck Airport and Denver International Airport June 15.
  • President Donald Trump donated his first quarter salary to the National Park Service. White House press secretary Sean Spicer presented a check for $78,333.32 for the National Park Service to Interior Secretary Ryan Zinke and Harpers Ferry National Historical Park Superintendent Tyrone Brandyburg.
  • Travelers seeking a purpose in their adventures might consider voluntourism.
  • Free admission to National Parks for National Parks Week April 15-16 and 22-23
  • Painted Canyon Visitor Center opens May 6
  • Bully Pulpit Golf Course to open April 11
  • Fargo’s newest brewery is Prairie Brothers Brewery
  • Rosey’s Bistro Cheese and Seafood Market and Event Center now open in Fargo