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Advertisements
For the last decade, Legendary has been a powerful and proven branding statement for North Dakota. Legendary evokes the bigger-than-life legends that made an impact on North Dakota: Sitting Bull, Lewis and Clark, Theodore Roosevelt, General Custer, Sakakawea and Roger Maris.
Legendary also seamlessly extends past historical figures and more recent legends into the lives of visitors to North Dakota—whether they‘re on a trail ride along the Little Missouri River, experiencing a Sioux hockey game, exploring Fort Lincoln, birding at Lake Audubon, fishing like Jason Mitchell or shopping in downtown Fargo—to offer an experience to live and feel the brand on a personal level.
This year‘s advertising campaign continues to build on the proven Legendary positioning, but with a provocative twist: Arrive a guest. Leave a legend.
This direction offers the tantalizing idea that once you cross the border into North Dakota, everything and anything is possible. Here, your experience can transform you from being a guest to a legend.
The campaign is seen primarily in the U.S. states of Minnesota, Wisconsin, South Dakota, Montana and North Dakota, and the Canadian provinces of Manitoba and Saskatchewan. Additional international advertising will reach over 1 million in the countries of Sweden, Norway, Denmark, Germany, Iceland, Australia, Finland, the U.K., France, Italy, Benelux, Japan, Canada, Spain and Mexico.
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